It’s no news that the price tag represents an important key factor for ultrabooks to make consumers purchase them. In other words, a high demand for this new category will significantly increase when their price will drop and become more affordable. Maybe if ultrabooks will cost around $599-699, they will be more profitable and the number of sales will grow substantially.
Ultrabooks, those machines ultra thin and light, intensively promoted by chipmaker Intel, may reach up to 20% of notebook sales until next year. Vendors are aware of the high price and they are working on reducing the costs. Still, the components used for ultrabooks - especially the cost of SSDs instead of traditional HDDs – aren’t so low. Anyway, chances are to see ultrabooks achieve $799 in the second quarter.
As we have mentioned in other posts, Toshiba Portege Z835 seems to be the only -so far – to reach Intel’s target. More ultrabooks will continue to hit the market and a new price tag of $799 will definitely have positive effects for ultrabooks’ sales. With vendors to continue saving costs in the CPU, storage or casing sectors and Intel promoting this new category of laptops, we may see a great improvement and big sales numbers.