Blow your mind. I keep hearing this awesome song already recorded by Will.I.Am featuring Mademoiselle Yulia. Intel’s much awaited Ultrabook Project has been launched. You may have heard about it already, because they have mentioned about this campaign several times. The company announced that 2012 is about promoting this new category of laptops and they are already doing it. How?
Here’s the story. Will.I.Am, the member of Black Eyed Peace popular band gets an ultrabook, plane tickets and a mission. His job is to visit countries around the globe, collaborate with local artists from there, write and record a song inspired by each city. Cool job, right? I’ve got a feeling this is going to be an exciting project and a great way to promote the ultrabook.
Fans can follow Will.I.Am, share its experiences, listen and download its exclusive songs. The artist has already recorded its first song in Tokyo, Japan. His second stop of the Intel Ultrabook Project world tour is in Mexico City. Are you in?
Overall, the idea seems to be pretty interesting; “an entirely new way to experience music”, how Intel is calling it. And the company’s website looks very cool. Still, we are waiting to see how this adventure will end. Ultrabooks’ sales will grow or not? Or, should we say: “Will.I.Buy an ultrabook?”